The CORE Method
A new standard for communications planning
The Solution
The CORE Method sets a new standard. It anchors communications in the four business territories leaders care about most: Company, Operations, Revenue, and Employees.
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With this structure, communications stops being a collection of isolated projects. It becomes a system leaders can see, understand, and trust.
COMPANY
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Identity
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Reputation
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Direction
REVENUE
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Brand building
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Marketing and PR
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Sales support
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B2B & B2C
C
O
R
E
OPERATIONS
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Systems
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Processes
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Resources
EMPLOYEES
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Culture
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Morale
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Skills
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Performance
The Problem
Most communications plans get built once a year, in silos. One plan covers brand, another sales, another social or community relations. To leadership, it looks like scattered activity with limited impact. And when business priorities inevitably shift, those plans are scrapped and replaced by new directives.
No wonder the ROI of communications gets questioned.
How It Works
CORE blends the speed of AI with the judgment of experienced communicators.
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AI spots opportunities, risks, and options.
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Experts refine them into cohesive strategies.
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The result: faster, more adaptive plans — often at half the usual time and cost.
Individual projects still keep their own goals and creative freedom. The difference is they now fit into a bigger picture leaders value.
What You Get
With CORE, you can create:
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Master Plans for major initiatives and business stages
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Project Plans to advance company priorities
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Risk Management Plans to anticipate and mitigate threats
The CORE Advantage
The CORE Method is a repeatable, measurable framework that delivers strategies with clarity and impact.
Leadership thinking shifts from:
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