A new planning process that makes communications more valuable to the business If you work in marketing or communications and spend any time on LinkedIn, you start to notice something: Nobody seems sure about what they’re doing. We know this because the experts keep telling us. Their advice comes in waves. One day it’s about whether branding has replaced marketing. The next it’s about funnels, positioning, content, or tone of voice. There are best practices for everything and

A Practical Guide for Managing Your Message Mix Even the best communicators can lose track of their message mix. Some messages are missing. Others are overused. A few may be working against each other without anyone noticing. The Ground Rules offer a simple way to check your coverage. Each “ground” represents a type of message and a posture you can take in different situations. Together, they form a checklist you can use to: Audit your existing messages to find gaps or redu

What Happens When “Chill” Stops Being Liberation and Starts Being a Coping Mechanism? Every generation rewrites the art of taking it easy. In the late 1960s, “chill” meant opting out—rejecting the war, the rat race, and your parents’ haircuts. By the 1990s it meant rolling with absurdity while the world splintered into digital fiefdoms. Today, it hovers between mindfulness apps and ironic emojis. Over time, the meaning of “chill” keeps shifting. And that history is written