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T H E
Salt Lick
Rich in nutrients. Full of flavor.
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Are Pick-Up Lines the Forefathers of Dad Jokes?
Risk, Wordplay, and the Secret Architecture of Courageous Communication Deep in the suburban wilderness of America, where minivans roam free and lawn mowers mark territory with geometric precision, there exists a curious phenomenon. Watch carefully as the adult male human approaches his offspring at breakfast. His posture straightens. His eyes gleam with predatory intent. And then— strike —he delivers his payload: Did you hear about the kidnapping at school? Don't worry. It's

Mike Durand
Sep 28, 20253 min read


The Crywolf Strategy
Why the Wolf Wants You to Keep Sounding the Alarm Everyone knows the fable. A bored shepherd boy keeps shouting “wolf” until the village stops listening. When the wolf finally arrives, no one responds. It’s a keeper because it holds a simple truth: sound the alarm often enough and people stop trusting it. That was true in Aesop’s time and it’s true today. But the story has twisted. In our world, the wolf shows up early and goads the boy. Each time, the boy rings the bel

Mike Durand
Sep 21, 20253 min read


Is Fake Deep Worse Than Deepfake?
Cognitive malware keeps spreading and it’s getting harder to detect Would you rather be fooled by a fake video or a fake idea? It sounds like an icebreaker from a long road trip; but it’s actually a serious question. A deepfake is digital sleight of hand. An AI-generated video or audio clip that makes it look like someone did or said something they didn’t. And the danger is obvious: political chaos, reputational wreckage, public confusion. Fake deep is trickier. It’s la

Mike Durand
Sep 14, 20252 min read
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